Growing up in Dubai, a city where modesty and fashion coexist in perfect harmony, our founder Camilla was deeply inspired by the timeless elegance of Middle Eastern culture. From an early age, she found joy in sketching dresses in her scrapbook, dreaming of one day creating a fashion brand that celebrated modesty with style.

As she grew older, Camilla noticed a gap in the market especially in Australia, where modest, elegant fashion and scarves were limited. Women like her struggled to find clothing that was both modest and modern, pieces that made them feel beautiful, empowered, and seen. No one was taking the initiative, so she decided to do it herself.

Camilla’s signature look was always abayas a style she fell in love with. She adored how effortless, elegant, and empowering they felt. She wanted other women to experience that same confidence and grace, embracing abayas as more than just clothing but as a symbol of beauty, strength, and identity.

With self-taught design skills and an unwavering passion, Camilla founded Jumeirah Boutique, named after the luxurious district of Dubai that holds her most cherished childhood memories. Every abaya is handcrafted in Dubai, reflecting the city’s rich heritage, craftsmanship, and luxury. Jumeirah Boutique is more than just a brand—it’s a movement. It’s about women coming together, embracing their identity, and feeling liberated in their clothing.

Camilla’s vision is to give her younger self and every woman the wardrobe she always dreamed of: a collection of sophisticated, high-quality modest wear and signature scarves that don’t compromise on style. This is only the beginning. Jumeirah Boutique will continue to grow, bringing women the fashion they deserve a sense of freedom, confidence, and belonging.

Welcome to Jumeirah Boutique, where modesty meets empowerment, and where every woman is part of a community that celebrates elegance, strength, and unity.